SOY

As the packaging designer for Soy, my goal was to create a design that reflects the brand’s commitment to minimalism, effectiveness, and environmental responsibility.

Soy wax, the core ingredient of this personal care line, is a biodegradable material that burns cleanly and leaves no harmful residues behind. To visually embody these qualities, I designed the packaging with fluid lines and organic shapes, mirroring the lightness and purity of soy wax. A transparent base was incorporated to reinforce the brand’s dedication to ingredient transparency, ensuring customers can trust what they are putting on their skin.

The product line, which includes a hand-poured candle, a full-size bar of soap, and a jar of body butter, is thoughtfully designed to align with the brand’s eco-conscious philosophy. Every element of the packaging enhances the user experience while staying true to Soy’s sustainable and ethical values.